Kenner Products obtained the rights to produce Star Wars action figures and playsets for the Star Wars trilogy from 1976 through 1985. Kenner introduced its popular Girder and Panel building sets construction toy in 1957, the Give-a-Show projector in 1959, the Easy-Bake Oven in 1963, the Electric Mold Master also in 1963, the Spirograph drawing toy in 1966, and the Starting Lineup sports action figure collectible line in 1988. An "updated" version was available at least as late as the mid-1960s. One of Kenner's original products was the "Bubble-Matic," a toy gun that blew bubbles. Hasbro closed the Cincinnati offices of Kenner in 2000, and Kenner's product lines were merged into Hasbro's.
Tonka (including Kenner) was purchased by the toy company Hasbro in mid-1991. Under Tonka management, Kenner Products was reconstituted as a division. Kenner Parker was acquired by Tonka in 1987. The following year Kenner Parker sold off its Lionel Trains division. In 1985, General Mills would spin-off both its Kenner and Parker Brothers toy divisions to form Kenner Parker Toys, Inc. In 1971, General Mills merged its Rainbow Crafts division into Kenner, bringing Play-Doh into the Kenner product line. The company was purchased by General Mills in 1967.
One commercial was produced by Muppets creator Jim Henson and featured a puppet that would later become the Sesame Street character Little Bird. In the early 1960s, Kenner introduced its corporate mascot, The Kenner Gooney Bird, which would be used in both its company logo ( "It's Kenner! It's fun!") and TV ads, in both animated form and puppetry. It was a pioneer in the use of television advertisement for the marketing of merchandise across the United States, beginning in 1958. The company was named after the street where the original corporate offices were located, just north of Cincinnati Union Terminal. Kenner was founded in 1946 in Cincinnati, Ohio, by brothers Albert, Phillip and Joseph L. The company was closed by its corporate parent Hasbro in 2000. Throughout its history, the Kenner brand produced several highly recognizable toys and merchandise lines including action figures like the original series of Star Wars, Jurassic Park and Batman as well as die cast models. Kenner Products, known simply as Kenner, was an American toy company founded in 1946.
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